Swifler is happy to announce its latest client, Bonnier Magazines (Bonnier Tidskrifter). Bonnier Magazines, www.bonniermagazines.se, is a Swedish publishing house based in Stockholm, Sweden and a part of Scandinavian`s largest media group, Bonnier Group (Bonnier AB).

Bonnier Group, www.bonnier.com, is a privately held Swedish media group of 175 companies operating in 17 countries with over 10 000 employees and yearly revenue exceeding 4,3 billion USD. As a part of the group, Bonnier Magazines operates in Sweden, Denmark, Norway, Finland, the Netherlands and Belgium, has 400 employees and annual revenue of 1,5 billion SEK (235M USD).

Bonnier Magazines portfolio mainly consists of weekly and monthly magazines, special issues, lifestyle, business and b2b magazines as well as film, webTV and dvd productions and books.

Mr. Henrik Norström, the chairman of Swifler AB says: “Bonnier Magazines is a major partner and a corner stone for Swifler in our conquest to increase both publishers and advertisers revenues and putting a stop for the declining revenues of the industry, globally. Earlier results of our software usage shows a significant increase in both CTR and conversion rate compared to the global average and we are confident that Bonnier Magazines will see a greatly positive effect in their revenues through our parthership”.

About Bonnier:

The company was started in 1804 by the German Gerhard Bonnier in Copenhagen, Denmark, when Bonnier published his first book, Underfulde og sandfærdige kriminalhistorier. Gerhard's sons later moved to Sweden. The Bonnier book publishing companies in Sweden that are part of book publishing house Bonnierförlagen now include Albert Bonniers förlag, Wahlström & Widstrand, Forum, and Bonnier Carlsen, as well as other book publishers and imprints in Sweden. Bonnier Tidskrifter publishes magazines, including Veckans Affärer, Damernas Värld, Amelia, Sköna Hem, Teknikens Värld, Resume, nearly a dozen crossword magazines, and the tablet magazine C Mode. Other subsidiaries include Sweden's commercial TV network TV4 and C More Entertainment; movie theater chain SF Bio (40 percent share) and film production companies Svensk Filmindustri and Sonet Film; daily newspapers Dagens Nyheter, Expressen, and Sydsvenskan; business daily Dagens Industri; and medical journal Dagens Medicin. In January 2007, the Bonnier Magazine Group agreed to acquire 18 magazines that Time Inc. was divesting. The estimated price was US$ 225 million in cash and the assumption of about US$ 42 million in unfulfilled subscription liabilities (subscriptions already paid but not yet delivered.) The magazines in the package employed 550 people and included Outdoor Life, Popular Science, Field & Stream, Ski, Yachting, and Transworld Snowboarding, as well as 11 other titles that were part of Time Inc.'s Time4 Media Group. Also included were Parenting, and Babytalk, which were part of the Parenting Group.