Swifler files patent for In-Ad Transaction solution
October 20, 2013

Swifler In-Ad Transaction solution is in “patent pending” state since an application was filed earlier in October.

Online and mobile display advertising are struggling with declining CTR and conversion rates affecting revenue negatively. Swifler’s In-Ad Transaction solution monitors advertising ROI and optimizes both digital channel and advertiser revenues. Using Swifler, early results show a 300% increase in CTR and over 100% increase in conversion rate compared to global average.

“Our unique solution has been developed for three years and let me assure you that this filed patent is the very first of many to come”, says Swifler AB chairman of the board, Henrik Norström.